01 / The problem
What was actually hard.
Wide service menus tend to collapse into an undifferentiated list where every item gets a paragraph of the same shape. Visitors cannot tell what the firm is actually good at, and search engines cannot tell what any given page is about.
Running a storefront alongside the services adds a second problem: two entirely different intents — 'evaluate this company' and 'buy this item' — sharing one navigation without either becoming a second-class citizen.
02 / What we built
The system.
- Service architecture with real pages
- Each capability given its own page with its own substance, so it can be linked to, ranked, and sent to a prospect on its own.
- A storefront alongside the services
- Commerce integrated into the same site and navigation without the shop and the agency competing for the same attention.
- Enquiry and quote routes
- Quote requests surfaced where intent is highest, rather than only on a single contact page.
- A consistent design system
- One visual and component system across service pages, shop and marketing pages, so a wide surface still feels like one company.
03 / What carried over
Decisions worth reusing.
The parts of this build that we would apply again on a different problem in a different sector.
- Breadth needs hierarchy
- The fix for a wide offer is structure, not shorter copy. Each service earning a real page is what makes the range read as depth rather than a list.
- Two intents, one site
- Commerce and considered-sale content have different journeys. Designing them as one flow serves neither well.
04 / More work
Other builds.
Different sectors, the same delivery discipline.
Bits N Pixels
A software consultancy's site rebuilt as a platform — CMS, client portal, invoicing and multi-gateway payment links, with no CSS framework anywhere.
Encore Episode
A vertically-integrated event commerce platform — ticketing, gate control, cashless payments and vendor settlement in one system.
eSign Platform
An e-signature platform with envelopes, templates, a REST API and a tamper-evident certificate of completion behind every signed document.
Next step
Have something like this to build?
Start with a diagnostic. It is fixed-fee, time-boxed, and it will tell you honestly whether the thing is worth building — including when the answer is no.